“The leadership has expressed that they have no intention of going public, top management is unlikely to make an announcement.”Ī percentage of the staff, or number, could not be identified by sources but was said to be “much larger than the first”. Decrypt confirmed the layoffs with several other sources.Ī source told the crypto media outlet that additional layoffs were announced at a quarterly all-hands call last Friday.Ĭ may not be allowed to publicly announce the job cuts, according to the report. The source has been named as an anonymous executive. previously told employees the 5% job cuts in June would be the last. The report says the current layoffs will be kept secret but will be “much bigger” than the 5 percent cut in June. What happened: After laying off 5% of its workforce in June, is now planning another round of job cuts, according to a report by Decrypt. Here’s the latest and what’s coming next. When they're ready, we're here to help them learn more about the crypto space."Ĭ is also expected to run commercials in the Big Game, according to a person familiar with the situation, but a company spokeswoman declined to comment.Exchange of cryptocurrencies lays off more employees during current crypto bear market. "We just want to raise awareness and show folks what we stand for. "This is the introduction of our brand to the world," said CMO Steven Kalifowitz.
Most recently, FTX confirmed it will be doing a Super Bowl 2022 ad. Cryptocurrency exchange FTX’s ads feature Tom Brady and Gisele Bündchen. In July, Spike Lee starred in an ad for Coin Cloud, also a crypto ATM (though the spot did not go over well). Back in June, Bitcoin ATM Coinflip did a spot with Neil Patrick Harris. He talks about those in history who “embrace the moment and commit,” spurred on by the phrase “fortune favors the brave.” It ends with a shot of Mars, a reference to a comment by Elon Musk late last year that future colonies on Mars will run on cryptocurrency.Ĭ is joining the growing number of crypto companies that are pushing to make cryptocurrency more mainstream by tapping high-profile celebrities. In the ad, a black-clad Damon walks past virtual renderings of Magellan, an Edmund Hillary-like figure scaling a snowy mountain, a rendition of a Wright Brother, and a group of astronauts. The spot will debut in "Thursday Night Football" on Fox.
The ad, called “Fortune Favors the Brave,” was directed by Oscar winner Wally Pfister and produced by David Fincher with help from agency Pereira O'Dell. Move over Tom Brady, there’s another leading man in cryptocurrency.Ĭ, a crypto currency platform, kicked off a new global ad campaign today starring Matt Damon.
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